A new category for the Goldene Henne – Web voting for the #onlinestar
For the first time, the audience of the Goldene Henne had the opportunity to cast a vote for their favourite celebrity, honouring him or her in the newly introduced category #onlinestar. The peak performance Apps GmbH developed the accompanying web based high-performance voting tool.
Just like in previous years, SUPERillu, the MDR as well as rbb Fernsehen awarded remarkable personae known for their influence and importance in music, sports, acting, entertainment and politics. More than 4.500 guests live in the studio as well as millions in front of the TV watched the gala hosted by Kai Pflaume. Top-class national and international guests attended the event and contributed to a glamorous and exciting evening. For this year’s show, the new audience prize #onlinestar was introduced.
Out of ten nominated internet-famous celebrities, viewers and fans could cast a vote for their favourite online star between the 20th and 28th of September. In the end, twin brothers Heiko and Roman Lochmann, also known as “Die Lochis”, emerged as the competition’s winners. The voting for the #onlinestar was enabled by the exclusively developed online voting platform of the Peak Performance Apps GmbH.
With the designed web application the Peak Performance Apps GmbH succeeded in positioning the voting for the #onlinestar in a relevant context and involving the audience at home into the exciting show experience.