„A COMMUNITY FOR EVERY QUIZFAN“ – THE ARD QUIZ APP CELEBRATES 1 MILLION USERS
Only one year after its release, the ARD Quiz App reached the mark of 1 million registered users in the first weekend of October 2018. A major success and an excellent base for further development and growth.
Since the starting gun for the ARD Quiz App has been fired on the 1st of July in 2017, the interactive play-along offer enjoys more great popularity day by day. The main reason for this growing interest is the app’s innovative concept, which the ARD realised in collaboration with Peak Performance Apps GmbH. It offers the possibility for iOS and Android users to access the interactive platform and to participate in a variety of attractive games and quizzes with a single registered profile. All puzzles within the app base themselves on the popular and well-loved quiz shows of the ARD, Germany’s principal publicly owned television channel.
The ARD Quiz App succeeds in providing its users with a unique live play-along option as well as multiple entertaining casual gaming options. To extend its further growth potential and the diversity of quizzes, the ARD Quiz App is continuously enhanced with new shows and matching puzzles.
ARD-Program coordinator Frank Beckmann sees a great future for the app and stated: “The positive user feedbacks support our strategy to provide an attractive online offer of favourite quiz shows. Regarding the young target group’s online behaviour, our goal is to create a unique quiz community in Germany with the ARD Quiz App.”